Author: Caliente Media
Your website is a fantastic marketing tool. It works for you when you’re asleep, it never takes a sick day, and it’s always sharing exactly the information you want it to share, with the people you want to share it with.
There’s just one small problem – if your visitors choose to leave your site, and never return, you probably won’t ever have the chance to turn them into customers. That’s where list building comes in.
What Is List Building?
Opt in list building is an online marketing method that allows you to capture your visitors information, so that you can contact them over and over again, with information, special offers and marketing material.
It’s entirely voluntary, which means that it does not violate any spam laws, and if it’s done correctly, it can give you a pool of potential clients that you can contact whenever you want to, at the touch of a button.
How Does List Building Work?
The first step in creating a list is giving people an incentive. That incentive is usually in the form of a free report, e-book or offer. You will need to create a product or download with a high perceived value, that your visitors want to download.
Once that’s done, you will need to manage the downloading or distribution of that product, and capture your visitors’ information. There are many services out there that offer this type of functionality, but if you are just getting started, MailChimp has a great free service that allows you to send thousands of emails every month.
Once your visitors have opted in, you can use an autoresponder service, like MailChimp, to deliver their free content. You can also send them newsletters, special offers and other information, whenever you choose to, as long as they choose to remain on your list.
Why Does List Building Work?
If you know anything about sales and marketing, you know that it takes anything between five and ten ‘contacts’ between you and your client, before they make a decision to buy from you. The trouble is that most people who are idly browsing the internet will stumble onto a site, and even if they find it interesting, forget about it quickly.
If you use list building to capture your visitors’ information, you can make sure that doesn’t happen, by gently reminding them of your existence from time to time. If you send them useful, interesting information, you’ll start to build a relationship with them, and if, and when, they finally do make a buying decision, you’ll be at the top of their short list!
Every small business owner or online entrepreneur can use list building and email marketing to boost their sales. It doesn’t need to be complicated, hard to do, or costly. You can create a great free offer quickly and easily, and you can use it to gain signups to your list. From there, you market to a captive audience, and you have the upper hand!
Article Source: http://www.articlesbase.com/online-promotion-articles/how-to-use-list-building-and-email-marketing-as-a-marketing-method-4587030.html
About the Author
Caliente Media is a professional writing and article marketing service that offers high quality, well researched and well written content. Our pricing is competitive, our writers are native English speaking, and we know online marketing!
If you’re looking to partner with a writing service that knows how to get you noticed, click here for more information.
Product Description
Adwords Killer is a course created by Will Halliburton, a marketer who was involved with affiliate marketing since 2003. This course aims to teach people to win in the affiliate marketing business using Google Adwords as a traffic source. Will has written a step-by-step guide that starts from finding products to promote to expanding your profits.
Detailed Overview
Ever since Chris Carpenter popularized affiliate marketing with his book Google Cash, there have been numerous books released on the subject over the last few years. After reading a couple of them, you start to wonder if there’s anything new to learn from a new book. Many of these guides provide basic information about setting up an Adwords campaign or contain rehashed info from other books on the subject.
With that said, is there any value to Will Halliburton’s course Adwords Killer? Let’s find out. The course is an eBook sold on Clickbank and enrolls you in a membership where Will delivers extra content. The book starts off on the right path by going into niche research.
You’ll learn the indicators that help you pick the best products to promote. Will suggests looking for the keyword first than finding the product rather than the opposite. This was a surprise to me as most people suggest the opposite. However, I realized that this can help you really find the opportunities across many markets rather than being stuck with a few products you have to do keyword research for.
The focus also departs from promoting Clickbank products like many other guides and talks about other affiliate programs. This is important as many Clickbank products are saturated with competition and there are many other profitable products and service to promote. I’m glad Will talks about this, as many people have a hard time with Clickbank and aren’t even keen on the importance of other affiliate networks.
Next is the section on keyword selection. The highlights of this section is the strategy on using brand name keywords and learning how to figure out which keywords are worth testing and which are just a waste of your money. You also get 47 different negative keywords you can use to filter out the non buyers.
Adwords Killer does a great job on teaching you how to write great ads and boost CTR. It also covers how to get the lowest bid with ad groups and little tweaks you can make to help profitability. You’ll also get some information on setting up landing pages and boosting your conversions. My only complaint is that this section has very broad, and there isn’t much information on tracking. I think tracking is the most important part of using Adwords but too many guides are broad or bad on covering the subject.
I found immense value in how Will uses the content network to get his traffic for pennies on the dollar. I’ve read about this strategy before, but Will does a great job explaining it and teaching you how he uses this huge traffic source to promote as an affiliate.
Reputation
Overall, Adwords Killer is a solid, straightforward guide that helps you profit with affiliate marketing. Unlike many other books on affiliate marketing with Adwords, it doesn’t contain any fluff or spend most of the time covering the basics (opening an account, setting up campaigns, etc.). I think it stands out as one of the better books I’ve read recently.
Will covers all the important topics such as finding products, keyword research, ad optimization, ad writing, conversion and more. If you’re like me and have read 10 or more books on the topic, you’ll obviously find many overlapping tricks and strategies. But to me the value is in the little nuggets of gold – Will has different takes on certain strategies compared to other marketers.
My philosophy is that if I learn a couple of new tricks or strategies from an Adwords book, it’s worth it. This is because it’s easy to make a couple of small changes in your campaigns and see a big profit increase. I can confidently recommend this course, as I think this book will benefit beginners and intermediates alike. Experienced Adwords marketers will pick up a few great tips and tricks but won’t find anything groundbreaking.
Domain “Whois”
The Whois information for a website lists the owner and their contact information. The owner of “Adwords Killer” has purposely made their Whois information private. While not always a bad thing, this could mean they have something to hide.
Article Source: http://www.articlesbase.com/internet-marketing-articles/adwords-killer-review-4600168.html
About the Author
Justin Brown is the owner of several websites. He has been working for 18 months in the Internet Marketing field, and earning a full-time income while doing it.
Author: Olima Founder
The Right Keywords
If you want to target the right kind of market, it is important to select the most popular keywords, because this is an indication of what people are looking for. It is best to go right to the source, and since Google is the most popular search engine that people use, the logical thing to do is to use Google’s Keyword External Tool to find your keywords, and is always a good starting point. Always base these keywords on the relevancy of your site & landing page content, otherwise you will have a poor Adwords quality score.
Focus on the Keywords with the highest ROI & Volume
It is good to have a lot of ads in a lot of niches, but as time passes, you will find that some keywords perform better for you and some just don’t. When that happens, you can eliminate the low-performing keywords from your campaign and focus on just the better ones. Make sure you feedback the best keywords into your seo strategy, to use as anchor text or as part of your content strategy, for example.
Keep Adding New Keywords
While you eliminate the low-performing keywords, keep testing new ones for their viability. Make it a regular endeavor to check out new keywords and see how they are performing. This is a way to continuously keep monioring & optimising your campaigns based on user search behaviour. There are many tools out there to assist with finding new fast-moving search terms, and you will be able to find new long tail searches entering your site through your modified broad or broad match keywords.
Optimize Your Bids
You should base your bids on the ROI of the keyword, or you may want to optimise to ad group level to save time. Work out your optimisation thresholds, by setting a set amount of money you would be willing to spend to get a sale. This could be based on commission or the average order value.
Use Offers
Use offers in ads to make them stand out. If you give people an offer like 25% off for booking on a particular day, you will see the difference. These are calls to action and they should be certainly be a part of your PPC campaigns, especially if you are working on a CPA model where you will be paid only if the visitor takes a particular action on the website.
Rotate Your Ads
This helps you to keep checking the potential of the ads that you are using. Different ads on the same website help you to know which are the better performers. You find out which of them have the highest clickthrough ratio. CTR is key – a higher CTR will improve your quality score which will in turn produce lower click costs and a higher ROI. Adwords can be setup to automatically show the ad with the best CTR the most.
Landing Your Ads
Most marketers think about their ads but they do not give their landing pages any thought. When your visitors click on a product ad and land somewhere, they are looking for that product. So, you have to make it easily visible to them. The best thing to do is to let each of your products have a landing page of its own that is optimised for conversion. A/B test your landing pages with Google’s Website optimiser, another free tool.
Target Locally
The local markets are often the strongest markets. It is not a bad idea to internationalize your ads if you are tapping into an international market to buy your local product, or if you want a local market to buy your international product. Give good importance to language tools. Google Adwords has many settings for language & location, and is a whole subject in itself. It is well worth visiting the adwords learning centre to read up on how adwords works with languages.
If you learn more about each of these items you will be well on the way to understand PPC management to a good level. You should then follow industry blogs and keep up with changes made with Adwords. A PPC campaign should never be set up and then left – it should be optimised by a professional each week to make the most of your paid search budget.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/top-ppc-management-and-optimisation-tips-4591737.html
About the Author
An ambitious and enthusiastic Media Studies and Sociology graduate from London South Bank University. I have skills and knowledge essential for managing key areas of an organisation. I enjoy writing about online marketing & social behaviour. I work for a search agency as an SEO & social media technician.
By: Daiv Russell
Abraham Maslow’s Hierarchy of Needs has become a landmark in the study of human behavior. He could not have imagined that his conception, completed in 1943, would continue to influence the world for the next 65 years.
Abraham Maslow said that people act out of feelings caused by emotional needs which have not been satisfied. We are compelled to try and resolve those needs in a certain set order. Second tier needs follow those that are of prime importance to the individual. Third tier needs follow second level ones, and so forth.
Physiological needs, the things humans need in order to live, form the first and most fundamental level of the hierarchy of needs. Safety is the next level, and social needs come next. Self-esteem follows next once the social level has been satisfied, and the final level is self-actualization. Maslow’s theory is an excellent framework for marketing efforts. Each sale of a product sells a concrete product but also an abstract view of that product (such as its prestige or the change it will help the consumer achieve). The more levels of the hierarchy a product seems to satisfy, the more successful the marketing will be for that product.
A marketing campaign would be sufficiently more successful if it appealed more towards the lower levels of unfulfilled needs in a person’s life. In order to succeed you really need to know your customer. If your product promises to fill an esteem need, it wouldn’t be attractive to a prospect who hasn’t met their safety need yet.
Any successful marketing campaign must first focus on what consumer motivators you will target. It’s important to figure out where in the hierarchy the need you want to fulfill would fit. Then you will need to clearly communicate to the consumer how your solution will address their need. The key is to reassure the consumer that your approach will actually be effective in resolving their needs.
It is very important to understand the need and requirement of your potential customer. If the customer comes to you looking for the product he requires then your job is half-done! It is very difficult to understand and assess the needs of an unknown customer through cold calls.
The best way to overcome this obstacle is also the simplest. Every novice marketer is taught to engage the potential customer. Small talk with prospects about the weather, sports, family life helps the marketer gain valuable insights into the needs of the customer. At the same time, this kind of talk puts the potential customer at ease and he or she does not feel pressured by sales talk.
When you are able to understand the motivations of your potential customers, you approach the ability to meet their needs. After you figure out what motivates them then you can gear your sales pitch towards what will be effective for each customer. As you understand the needs of customers in general you can be more effective in selling to the market in general.
While Maslow’s theories stand behind the majority of current management practices, they are also effective guidelines for designing marketing campaigns. The most important thing is to ensure that your customer knows how his life will change because of your goods and services.
Author Resource:-> Daiv Russell is a management and marketing consultant with Envision Web Marketing. Read more Small Business Management Articles, learn about Abraham Maslow and Maslow’s theory.
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By: William King
Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she’s just “that girl in that picture.” Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a soft-drink manufacturer? A brand provides a concrete descriptor to customers and competitors alike, a name for a product or service to distinguish it from anything else. Bob may run a hobby shop, but trying to advertise as “The hobby shop a guy named Bob runs down the street a ways” is financial suicide. Each customer will have to describe the shop, who Bob is, and what the shop does every time someone asks about it. This makes the process of recommending a good hobby shop too much work for the average customer, and far too much work for a user looking for hobby shops on the Internet. A customer looking up Bob’s hobby shop will have an easier time of it if he or she knows to refer to it as “Bob’s House of Hobbies,” and the customer can then refer others to Bob’s hobby shop by name, increasing the potential advertising exponentially.
Developing a brand involves more than just picking a catchy name and placing an ad in the newspaper – a brand is more than a unique string of letters denoting a particular product; a successful brand is a mnemonic trigger that makes a consumer feel a certain way when the brand is thought of. For those who drink cola-flavored soft drinks, which is more appealing on a hot day: a cold cola soda, or an ice-cold Coke? Coca-Cola has spent 100 years developing their particular brand of cola-flavored soda as a refreshing beverage and a seminal representation of a market segment. Coca-Cola has used a combination of direct marketing, give-away techniques, and multi-product cross-branding to achieve maximum brand recognition and visibility in not only its immediately competitive market, but in markets as diverse as Coca-Cola branded race cars and house wares.
Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in the same market segment, and so a successful company will come up with a way to keep consumers re-buying their product or coming back to their location rather than going to a competitor. These brand loyalty-building efforts may come in the form of coupons, incentives such as many grocery chains’ technique of “grocery discount cards” or “loss leaders,” meant to draw consumers into the store, where they will hopefully buy products along with the discounted fare at a higher profit ratio. In exchange for these discounts and grocery cards, many companies collect information about buying habits and average spending amounts, the better to tailor advertisements and better-focus future promotional efforts. Once a consumer is hooked, brand loyalty tends to result in higher sales volume, as well as loyal customers being less sensitive to price changes of their favorite brands (within reason, of course), as well as less sensitive to competitors’ incentives. Studies have shown that it takes 5 times as much money to gain a customer as it does to retain one. That’s 5 times as much money as could have been spent on other things.
A brand is who your company is, and what it is selling–it is as important as naming a baby, and should require the same amount of effort to develop it, but if done well, can mature into a successful and profitable adult.
Author Resource:-> © 2005, Wholesale Pages UK. All rights reserved.
William King is the director of UK Wholesale Suppliers, Wholesale Suppliers , Drop shipping Directory and Pakistan Property Portal . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.
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By: Apostol Lucian What we know about ads: they are annoying and are everywhere, only few websites are not showing ads. From ads point of view, the websites are divided in 2 categories: websites showing ads near content, and websites showing content near ads. From both categories we will get content and ads. What happens if a website owner from the first category earns a lot of money by displaying ads? He can quit his day job and can focus on writing good content – motivated by the fact that more content means more money. What happens if a website owner from the second category earns a lot of money by displaying ads? He will understand that good content will generate good money, and he will try to add more good content. What happens with a webmaster who owns a website from the second category if he will not get any money from ads, even if his website provides good content? He will stop writing and he will find something else to work for money. What happens with a webmaster who owns a website from the first category if he will not get any money from ads? He will lose his interest to post good content and he will end posting once per month, or he will forget about his blog. Now, the connection with adblocker. What will happen if 80% of internet users will use adblocker software to block ads on any website? Bloggers will lose interest in posting good content, experts will find posting their thoughts and experiments useless, and they will prefer to concentrate everything in paid books. Some webmasters are already considering the option to prevent displaying the website for users with software that block ads. Currently I don’t see this as an option, but if 80% of internet users will use an adblocker, I will do this too. Are ads really annoying you? You can’t read the content from a website with ads on it? You don’t need to read ads, but you should know that there are ads. In the same way the television works: when commercials appear, you switch the program until they finish. But, how a new website or product can be promoted if not on commercials or ads? It is not a bad thing if you don’t read ads, but you can at least let your browser to display. The percent of adblock users is rising quickly; I will come back with explanations about techniques used by webmaster to block adblocker users. Author Resource:-> IP lookup Article From Free Reprint Articles
